This isn’t just soap
"It’s the 2 minutes you stop rushing.
The part of your day that actually feels good."
Fresh AF Soap Bar
$12.00 CAD
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Zero Grit
141g / 5oz Bar
Quantité
Elevate your daily grooming routine with our Natural Men's Soap, FRESH AF. This soap bar is a refreshing blend of nature's finest elements, crafted to invigorate your senses and transport you to the great outdoors. Infused with the harmonious notes of bergamot, cypress, lavender, musk, sandalwood, and cedarwood, it exudes a natural, masculine allure.
To enhance your shower experience, we've added the bright and zesty essence of orange, along with the grounding aroma of sage essential oils. This combination not only cleanses your skin but also revitalizes your spirit, leaving you feeling fresh, confident, and ready to conquer the day. Embrace the outdoors daily with FRESH AF Natural Men's Soap.
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Use this accordion to add info such as Materials, Sizing, Features, Shipping and Returns policies
Use this accordion to add info such as Materials, Sizing, Features, Shipping and Returns policies
Use this accordion to add info such as Materials, Sizing, Features, Shipping and Returns policies
Complete the Regimen.
Great start to the foundation. Build the full high-performance routine around it.
Achat rapide
Achat rapide
Achat rapide
Achat rapide
Achat rapide
Achat rapide
Achat rapide
Achat rapide
Let’s keep it simple. Here’s what actually matters.
Why
Most bars get soft, shrink fast, and disappear in a week.
This one doesn’t.
- Cured hard for durability
- Holds its shape - doen't break apart
- Larger than most others
- Stays solid between uses (use a soap saver dish)
You’ll notice the difference after a few showers.
Clean skin shouldn’t feel tight or stripped.
- Removes sweat, oil, and buildup
- Leaves skin feeling normal—not dry
- Built for everyday use
Clean, balanced, and easy to wear.
- Not too strong
- Not too subtle
- Designed for everyday use
You won’t get tired of it.
No buzzwords. No fear tactics.
- We don’t pretend natural = better
- We don’t inflate ingredients to sound impressive
- We focus on what actually works
- No ingredient fear-mongering.
Honest products. No marketing spin.
Let’s be honest
A lot of soaps focus on sounding good—
“natural,” “premium,” “artisan.”
But they melt fast, smell generic, or dry your skin out.
This bar focuses on what actually matters:
how it performs, how it feels, and how long it lasts.
Reasons to love it
Trusted by 10,000+ happy customers
The best around! 😍
I have been buying Lathr products for just over a year now and they are the best around for people that have skin issues with half the crap in most men’s deodorants. This stuff rocks! It smells great and...
Darren G.
Better than DR.S 100%
I am hooked. Won’t use anything else. Great service. Great scents. Great results. You won’t be disappointed.
Blair B.
So Happy we found this Soap!
We were looking for a Canadian Option for natural shop and Lathr met all our requirements. Lots of options with scents, grit and they last longer than the other brand!! Thank-you for such a great product.
Jon P.
Smells Damn Good
I have tried just about all the soap brands on the market and Lathr is the best I have used. It lathers up fast, leaves you feeling clean, moisturizes my skin and smells damn good.
John E.