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Our Story

A Family-Run Brand, 
Handcrafted with Care

Lathr began as a simple family project, right in our garage. I’m Frank, the founder, and this brand was born my love of making soaps & candles with my kids right at home.

Hi, I'm Frank...nice to meet you

Lathr began as a simple family project, right in our garage. I’m Frank, the founder of Lathr, and this brand was born from my love of making soaps and candles with my kids when they were small and during covid. What started as a fun hobby has grown into a passion for crafting high-quality grooming products for men across the globe. Every bar of soap, every deodorant, every bottle of cologne, and every product we create is rooted in those early days—where creativity, quality, and simplicity were at the core of everything we made. Today, Lathr continues to embrace those humble beginnings, providing premium products that transforming everyday routines.

Frank Torchia / FOUNDER

Crafting Thoughtfully, For You

At Lathr, our mission is simple: to create grooming essentials that enhance your routine without complicating it. We blend clean, natural ingredients with timeless craftsmanship to offer you products that are effective, luxurious, and a little indulgent. We believe that everyone deserves to look and feel their best, and our carefully crafted products are designed to help you do just that—whether you're using our handcrafted soaps, effective deodorants, or signature colognes. 

Clean + Effective + Safe

1. Formulation

2. Teaching The Craft

3. Production

It's a Family Affair...

We believe in creating more than just products—we’re building a community. Our customers are an extension of our family, and we’re thrilled to welcome you to it. Whether you’re here for our handcrafted soaps, long-lasting deodorants, or unique colognes, you’re part of the Lathr family now. Thanks for being on this journey with us—we can’t wait to hear what you think!

Our Promise to You

Our values are rooted in family, craftsmanship, and quality. Lathr is a family-based business, and we carry that sense of connection into every product. Our customers are more than buyers—they’re part of the Lathr family. That’s why we focus on using clean ingredients, sustainable packaging, and eco-conscious practices. Every product we create is an extension of our commitment to you and the planet.

The Heart of LATHR

We believe in creating more than just products—we’re building a community. Our customers are an extension of our family, and we’re thrilled to welcome you to it. Whether you’re here for our handcrafted soaps, long-lasting deodorants, or unique colognes, you’re part of the Lathr family now. Thanks for being on this journey with us—we can’t wait to hear what you think!

Our Mission & Vision

Coffee's mission is to offer love and hope to those in need through funds from a great cup of coffee. We want to inspire and educate our coffee lovers in ways that enhance their experience with us and encourage them to be an outlet of hope for others. 

We want to create a coffee culture that is built around quality, sociability, and affordability so that everyone can enjoy our product and share in our outreach. Our goal is to continue to grow our business in ways that will allow us to give more, this will include things like scholarships for local graduating seniors, food programs, and much more! We have BIG plans for coffee and appreciate you joining us on this journey!

What's Next for Lathr

What’s Next for Lathr?

I’m thrilled to say that Lathr has officially outgrown the garage where it all started. We’re moving all of our fulfillment to a warehouse, which will help us keep up with demand and get products to you even faster. But don’t worry—we’re still staying true to our roots. We’re also planning to open a small studio right here in the USA, where we’ll focus on carefully crafting each product with the same passion and attention to detail that started it all. It’s a big step for us, and I can’t wait to share what’s next for Lathr! Proudly made in Canada & USA by hardworking men and women. Say no to Overseas Products and Shop Local 🇨🇦 🇺🇸 

Why Try Lathr?

When it comes to your grooming routine, we know you have options. Here’s why Lathr stands out:

  • Clean Ingredients: We prioritize natural, skin-friendly ingredients in all our products. Free from harsh chemicals like parabens and sulfates, we focus on what’s good for your skin and the planet.
  • Handcrafted with Care: Each product is crafted with the attention to detail you’d expect from a family-run business. We pour passion into every bar of soap, deodorant, and bottle of cologne.
  • Simplicity That Works: Our products are designed to fit seamlessly into your routine, delivering quality without complicating things. We believe great grooming should be simple.
  • Eco-Conscious Packaging: We’re committed to using eco-friendly packaging wherever possible to minimize our environmental footprint.
  • For Everyone: Lathr is for anyone who values quality, whether you're new to grooming products or a seasoned pro.
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