Cool. Clean. Confident.
The first spray hits like a cool breeze off open water. Bright, clean, and energizing. BLU was made for the man who feels at home under the sun and alive in the night. From crisp mornings to salt-tinged evenings, it’s a scent that carries the freshness of the ocean and the strength of the shore.

It opens with a crisp wave of icy mint and zesty grapefruit, sparking instant freshness. In the heart, blue sage and marine accords give a cool, breezy edge — like salt air over deep water. The dry-down unfolds with smooth cedarwood and amber musk, adding warmth and depth that lingers well past sunset.