This isn't just deodorant...
"wife said he stank after work, hasn't heard it since Lathr."
Zesty lime and bright grapefruit up front, cool eucalyptus underneath, and sweet agave rounding it out — fresh without trying too hard. The scent for guys who want to smell like a good morning, all day.
One swipe in the morning and you're covered until you're home. No rash, no stains, no reapplying.
To use: 2-3 swipes per pit on clean, dry skin. That's the whole routine.
Aluminum-free, baking soda free natural deodorant, small-batch made in Canada. Pairs with the matching Agave Lime soap bar and body wash.
Protection: 24-hour odour control from one morning application
Supply: 5-6 weeks of daily use per stick
Size: 90g (3.1oz)
Application: 2-3 swipes per pit. More isn't better.
Format: Solid white stick — goes on clear, no residue
Skin type: All, including sensitive and freshly shaved
Backed by: 30-Day Fresh Guarantee
This isn't just deodorant...
"wife said he stank after work, hasn't heard it since Lathr."
You've been burned before. Literally, maybe. Here's what's different.
Baking Soda + Aluminum FREE
24-hour odour protection
Won't stain your shirts
Paraben & phthalate-free
30-Day Guarantee
LATHR
Others
Complete the Regimen.
Great start to the foundation. Build the full high-performance routine around it.
Why
One morning swipe. Magnesium and zinc shut odour down at the source instead of spraying perfume over it — and if it doesn't last, our 30-Day Fresh Guarantee means we make it right.
We left out baking soda, the ingredient that turns most natural deodorants into a rash. Shea and cocoa butter keep your pits calm, even after shaving.
Aluminum plugs your sweat glands and yellows your shirts. Baking soda gives you the rash. We cut both and built the formula around magnesium and zinc instead — everything that works, nothing that fights you.
Real scents you'll get complimented on, matched across our soaps, body wash, and colognes. Strong enough to notice, not strong enough to announce you.
Let’s be honest
You've seen the brands that build entire ad campaigns dunking on the other guy. We'd rather spend that energy on the formula. No callouts, we just make a better stick and let your pits decide.
Most don't — they mask odour with fragrance and lose the fight by lunch. Ours neutralizes it at the source with magnesium and zinc, then absorbs moisture with tapioca and arrowroot. And if it doesn't last your full day, the 30-Day Fresh Guarantee means we make it right.
No, on purpose. Antiperspirants plug your sweat glands with aluminum — we don't. You'll still sweat a little (you're supposed to), but the starches keep you feeling dry and the odour fighters keep you smelling damn good.
Maybe. If you've been on antiperspirant for years, your pits can take a week or two to recalibrate — a bit more sweat, a bit more smell, then it settles. Push through it; the guarantee covers you either way.
Almost certainly baking soda — it wrecks your skin's pH and it's in most natural sticks. Ours has none. That's not an accident; we formulated for the guys who got burned.
No. No white streaks, no greasy marks, and no yellow pits — that yellow staining is actually aluminum reacting with your sweat, and there's no aluminum here. (keep in mind over applying could stain your clothing... keep to 3 swipes per pit)
No. A few swipes in the morning is the whole routine. More isn't better — a stick should last you 5-6 weeks.
We use a firmer, longer-lasting base that holds its shape. Twist up only what you need.
Honestly? The science isn't settled, and we're not going to scare you. We just think you shouldn't need it — our stuff works without plugging anything, so the choice is easy.
Small Batch - Woodbridge, Ontario
Poured, set, and labelled in our shop north of Toronto. Not a factory overseas.