Again, I can't say enough good about Lathrs quality. This scent is good for kids, but if you're a grown man, probably not for you unless you enjoy smelling like a bowl of cereal milk.

I put it in my soap saver bag.

Okay Frank, was a little disappointed on this one. I had ordered the Fruity Hoops bundle and made several purchases after this. I find the Deodorant, body butter and fragrance are on point. However the body wash and soap didn’t hit as well. Many other great soap options (I’ve bought like 9 others from Lathr) than this.

I love my sandalwoods and woody soaps and this is a great change, something a little unique. JUST like the cereal, but manified (is that a word ? lol) Great on the skin and does keep its scent for a good while after the shower. Got Black Cherry and Cotton Candy coming in soon - looking forward !

Best Canadian soap brand going right now, this stuff is true to smell. Takes me back to the 90’s eating my cereal watching cartoons :)

Wuu-Huu! I'm a big scented soaps fan. This one is unique. It's not just *sweet* or *fruity*.... it really smells like a sweet'n'fruity breakfast cereal and it's a high-quality super lathering soap. Just like the EDP Cologne....it's a fun treat. #FruityHoops

This bar of soap is awesome. The smell takes me back when I was a kid watching Saturday morning cartoons and eating my favorite cereal...

Great bar. Long lasting

This is by far one of the best bars of soap I have ever used! It smells exactly like the cereal I and many others ate back in our childhoods! And the lack of grit makes it very smooth to use on one's skin 🙌🏼

They put the box in the bar!!!!
How'd they do it, we'll never know...
Don't try eating it...a friend told me it doesn't taste the same

Wow let me start with how much I’m going to give a five star review for the soap fro lathr which is called Fruit Hoops. I’m definitely impressed with the outcome of this soap bar in which is very much a soap bar you need to indulge in. Let’s start with the scent just like you can imagine it lives up to its name and yes it will take you back to memory lane as you were munching out eating Saturday morning cartoons. I loved the way it smells especially how it takes to making your skin smell simply fantastic and sweet. Now the wonderful lather it produces is simply phenomenal I’ve never experienced such a smooth and very creamy lather which spreads so smoothly all over your skin. Between the scent and texture of the lather this soap produces your skin is left with amazingly nourished skin. Please don’t hesitate to order this soap because you don’t want to miss out out.

Smells great and feels great. Doesn't melt nearly as fast as other soaps. Definitely will be ordering again.

Like the other products better but its still cool.

Great smell you feel like you are Tucan Sam

Love it! Smells yummy!

Smells exactly like fruitloops love it!!

Awesome! Kids live it.

As long as this product is sold i will continue to buy them. Great scent.

Best fruit soap bar ever

My favorite scent you guys make, love the lemon opening and the lingering sweetness in the background, smells just like fruity cereal bars

The smell makes me smile every time I use this soap.

100% accurate smell. Made me switch from my old brand.

I just love this scent! It is so fun and nostalgic! It makes me happy! The soap itself feels nice on the skin too.

Smells just like cereal great lather we love it

Smells like I put my face in a cereal box.

Smells exactly like you want it to. Goes great in combination with the body butter and fruity hoops EDP.

Love it!! Hope to see a full lineup for this scent soon!

Me n my love the smell of this soap

This is a favourite repurchase. Store it in the sock drawer before I use it because it smells so good! Will buy again.

The scent alone will literally make you hungry!! Quality products and will continue to order.