Strong hold. Matte finish. No greasy feel.

LATHR Strong Clay Hair Pomade gives you lasting styling control and natural-looking texture without the slick, shiny finish. Made with kaolin and bentonite clays, it helps shape and define your hair while keeping the look matte.

Work it into a textured crop, a casual quiff or your everyday style. A little goes a long way, with a subtle fragrance that won’t compete with your cologne.