At Lathr, we take pride in listening to your feedback and creating products that truly work for you. Over the years, we’ve heard your thoughts loud and clear: while our previous deodorant formula was effective, it had some challenges. From issues with extreme climates to application concerns—and even its color—we knew it was time for a change.
After months of research, testing over 11 different formulas, and a commitment to doing better, we’ve crafted what we believe is the best natural deodorant on the market.
Why We Made the Change
We loved how effective our old formula was, but it had a few quirks:
- 🌡️ Climate Challenges: It struggled to stay stable in hot places like Arizona and colder climates like Alberta.
- 💔 Tough Application: It was hard to apply and sometimes pulled on armpit hairs.
- 🎨 Charcoal Additive: We included a small amount of charcoal for marketing appeal, but to be transparent, it didn’t add any real benefits to odor control or performance. Instead, it made the deodorant gray, which didn’t sit well with white shirts.
We knew we could do better—so we did!
What’s New About Our Formula?
We kept what you loved, fixed what didn’t work, and made some thoughtful upgrades. Here’s what’s in our new formula:
🌿 Key Ingredients & Their Benefits
- Caprylic/Capric Triglyceride: A silky coconut oil-derived emollient for smooth, easy application.
- Tapioca Starch & Arrowroot Powder: Natural moisture-absorbers that keep you dry and comfortable all day.
- Cocoa Butter & Shea Butter: Deeply hydrates and nourishes the skin, leaving it soft and healthy.
- Beeswax: Helps the deodorant glide on effortlessly and provides a protective barrier for your skin.
- Magnesium Hydroxide & Zinc Ricinoleate: Powerful natural odour fighters that neutralize odour at its source.
- Vitamin E (Tocopherol): An antioxidant that soothes and protects sensitive skin.
- Lactobacillus Ferment (Probiotic): Supports a healthy skin microbiome for long-lasting freshness.
Why This Formula Is Better
We designed this formula with your needs in mind:
- ✅ Charcoal-Free: We removed the charcoal to create a cleaner, whiter formula. No gray residue, no risk to your favorite white shirts, and no unnecessary ingredients.
- ✅ Smooth Application: Glides on effortlessly without tugging or pulling.
- ✅ Season-Proof Stability: Performs perfectly in both hot, humid climates and cooler, dry air.
- ✅ Gentle on Skin: Perfect for sensitive skin, with no aluminum, baking soda, or parabens.
- ✅ No Staining: White in colour, ensuring no marks on your clothes.
Why Transparency Matters
At Lathr, we’re committed to being upfront with you. Removing charcoal from the formula was an easy decision. While it sounded great on the label, it didn’t provide any real benefit to your experience—and that’s what matters most to us. By focusing on what truly works, we’ve created a formula that delivers on our promise of clean, effective, and user-friendly care.
