This isn’t just soap
"It’s the 2 minutes you stop rushing.
The part of your day that actually feels good."
Fresh AF Soap Bar
Zero Grit
141g / 5oz Bar
$12.00 CAD
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Cantidad
Fresh AF opens with crisp bergamot and cypress, then settles into green sage with softer woods underneath. It smells clean, outdoorsy and masculine without feeling heavy. The zero-grit bar creates a smooth everyday wash, while mineral clay and botanical extracts give the formula its own distinct character.
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LIKE THE SCENT? KEEP IT GOING.
Great start to the foundation. Build the full high-performance routine around it.
Let’s keep it simple. Here’s what actually matters.
Why
Most bars get soft, shrink fast, and disappear in a week.
This one doesn’t.
- Cured hard for durability
- Holds its shape - doesn't break apart
- Stays solid between uses (use a soap saver dish)
You’ll notice the difference after a few showers.
Clean skin shouldn’t feel tight or stripped.
- Removes sweat, oil, and buildup
- Leaves skin feeling normal—not dry
- Built for everyday use
No buzzwords. No fear tactics.
- We don’t pretend natural = better
- We don’t inflate ingredients to sound impressive
- We focus on what actually works
- No ingredient fear-mongering.
Honest products. No marketing spin.
Frequently Asked Questions
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On average, a LATHR soap bar lasts 20+ showers, depending on how it's used and stored.
To get the most life from your bar, let it fully dry between showers and use a draining soap saver to keep it out of standing water. A dry bar lasts longer.
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No. Grit levels vary by scent.
You'll find the grit level clearly listed on each product page, ranging from Zero Grit for a smooth wash to heavier-grit bars for more exfoliation.
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Cold-process soap is made by combining oils with an alkali to create soap through a process called saponification. The bars are then given time to cure, helping them become harder and longer lasting.
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We recommend using our soap bars on the body rather than the face.
Traditional soap bars generally have a higher pH than facial skin, which can leave the face feeling dry or tight and may disrupt its natural moisture barrier, especially with frequent use. Some of our bars also contain exfoliating grit or stronger fragrance profiles that are better suited for body skin.
For your face, we recommend using a dedicated facial cleanser formulated to clean without over-stripping the skin.
Customers praised this natural soap bar for its fresh, clean scent described as "amazing" and "invigorating." The soap lathers well and leaves skin soft without drying. Most loved the long-lasting fragrance, though some found the scent too light or generic. A few noted concerns about bar softness and inconsistent longevity.
- Scent is so fresh, clean and invigorating.
- This is probably my favorite scent. Highly recommended.
- Leaves our skin feeling clean and fresh without any harsh chemicals.
S
My new favourite. I have tried many scents from Lathr however this my new favourite. Scent is so fresh , clean and invigorating.
This is probably my favorite scent by Lathr. I also have the full run of products for Fresh AF. Highly recommended.
D
As with all Lathr soaps, the bar provides excellent lather and the scent really is as described - Nice fresh, crisp, natural and I get a touch of greenery in it. Going to use this one more towards the summer.
S
This one is a can’t miss!
L
I have tried quite a few different scents at lathr but I had never tried this one (fresh af)
Glad I did, you will get compliments.
S
Smells scrumdillyummmmptious so good
C
I got this one as a sample with my first order and ordered it immediately after trying it! It’s one of my favorite bars from Lathr that I want to keep around all the time. It has an extremely smooth, silky, and rich lather that leaves my skin feeling soft and amazing. It looks and smells great and I enjoy the musky/cologne scent it leaves on my skin for hours after I shower. I highly recommend Fresh!
A
This was my second order with LATHR and I continue to be impressed by the phenomenal customer service and quality of their products. Love the little samples they threw in and will definitely be purchasing from them again.
M
After a shower thus stuff makes my apratment smell amazing I can leave and come back and it's still there love it
F
What a awesome cent , it last on your body too
S
Fantastic subtle scent. Great clean and lather. Very happy with this bundle.
e
A great scent will be purchasing more
t
Awsome buy!
S
Love Fresh AF. A wonderful clean smell and feel.
D
Every bar and scent is amazing!
A
Have ordered several different sops and find them all excellent. The more natural nature of the product is much easier on the skin.
A
Lathers well. The scent is very low key. Not underwhelming as some bergamot and cedar does come through.
S
Describes its self Fresh AF wonder smell
R
I was hoping it would be more watery scent wise it was almost minty though. I wasn’t a fan of that. But it cleaned me off pretty good
J
Best fresh scent
D
I can see why this has been a fan favourite
J
Nice clean fresh scent! Lathr is definitely one of the better natural soap companies with great smelling soaps that last even after the shower.
So far, scent wise, this is one of my favorite companies.
D
Great fresh feeling
M
Lathers well and smells good.
E
Fresh AF is awesome, lasts all day and smells great
E
This is definitely one of their best smelling bar of soap
M
Great bar and lathers up great with a lovely scent
H
We were longtime users of Dr. Squatch until they changed their formula and started adding artificial ingredients — huge disappointment. Thankfully, we found LATHR and will never be going back. The soap smells amazing, is made with all-natural ingredients, and leaves our skin feeling clean and fresh without any harsh chemicals. It’s everything we were looking for and more. If you care about what goes on your skin, this is the soap for you.
T
Love it. I get complements I actually own a lot of these and there amazing