Strong Clay Hair Pomade – Matte Finish

Strong hold. Matte finish. No greasy shine. Our water-based clay pomade adds texture, definition and lasting control for a natural-looking hairstyle that stays in place.

$27.00 CAD
NET 120ml / 4oz
Quantità
30-Day Satisfaction Guarantee — Try it risk-free.

Strong hold. Matte finish. No greasy feel.

LATHR Strong Clay Hair Pomade gives you lasting styling control and natural-looking texture without the slick, shiny finish. Made with kaolin and bentonite clays, it helps shape and define your hair while keeping the look matte.

Work it into a textured crop, a casual quiff or your everyday style. A little goes a long way, with a subtle fragrance that won’t compete with your cologne.


  • Kaolin + Bentonite Clay — Help provide matte texture and separation.
  • Beeswax + Carnauba Wax — Help build hold and structure.

Aqua, Cera Alba, Copernicia Cerifera Cera, Glyceryl Stearate, Cera Microcristallina, VP/VA Copolymer, PVP, Kaolin, Bentonite, Parfum, Charcoal Powder, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

For the most matte, textured finish, apply to dry hair. For smoother styling, apply to slightly damp hair. Start with a small amount, rub between your palms, then work evenly through hair from roots to ends. Shape with your fingers or a comb. Add more only as needed. Wash out when finished.

STRONG HOLD

Keeps your hairstyle under control from morning to night.

MATTE FINISH

Natural-looking texture without the wet, greasy shine.

NON-GREASY FEEL

Firm styling control without a heavy, sticky finish.

WATER-BASED

Easy to work through your hair and simpler to wash out.

STRONG HOLD. ZERO GREASY SHINE.

Your hair, under control. Our Strong Clay Hair Pomade delivers a firm hold and a clean matte finish without the slick, wet look.

Shape a textured crop, add structure to a quiff, or keep your everyday style in check — with a subtle scent that stays in the background.

Strong Clay Hair Pomade – Matte Finish LATHR Made In Canada

TEXTURE WITHOUT THE MESS.

Clay Pomade gives a dry-looking, matte finish with more visible texture and separation. Strong Hold Pomade is the better choice when you want a smoother, more traditional combed style.

Start with a small fingertip amount. Warm it between your hands and build up slowly. Using too much at once can weigh hair down.

Use dry hair for more matte texture and definition. Slightly damp hair makes distributing and shaping the product easier.

Expect strong hold, a matte appearance and a non-greasy finish. The result depends on hair length, texture and how much you apply.

Frequently Asked Questions

  • Yes. It is especially useful for shorter, textured styles, but can also help shape medium-length hair. Start with a small amount.

  • No. The water-based formula is designed to wash out more easily than traditional oil-based styling products.

  • Yes. Use it whenever you want extra shape, texture and hold. Wash and style your hair according to your normal routine.

  • It's designed for a matte, non-greasy look. Apply a small amount first and add more only as needed.

  • No. It has a subtle fragrance that won't overpower your other grooming products.

  • Neither is better for everyone. Choose Clay for a matte, textured finish. Choose regular Strong Hold Pomade for a smoother style.

Small Batch - Woodbridge, Ontario

MADE BY HAND.
MADE IN CANADA.

Poured, set, and labelled in our shop north of Toronto. Not a factory overseas.

Customers praised this clay pomade for its strong, all-day hold and easy application. Many noted "a little goes a long way" and appreciated the matte finish that's "not sticky or greasy." The scent received mixed feedback—some loved it while others preferred it had no scent. One customer said it's worth the higher price for the quality and quantity.

  • Gives a nice hold without getting sticky or greasy.
  • Provides all-day hold with a clean, matte finish, a little goes a long way.
  • Lasts all day and into the night, and it even smells good.
  • 5 stars: 19 (95%)
  • 4 stars: 1 (5%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
Michael B.
Fantastic, with no scent.

This is as good as my previous Old Spice pomade, but this doesn't have a scent, which I prefer.

W
William D.
Great product

After using many products lathe strong clay pomade is the best I have used so far and has becomey go to

R
Robin B.
Great style product

Bought for son. He loves it. Great styling ability, not heavy, great sent

M
M.

Great hold, easy to apply and definately something I'll be ordering again.

K
Kerry D.
This is my new favorite hair product

This is my new favorite hair product. This stuff smells amazing and gives a nice hold without getting sticky or greasy.

M
Marc-Andre D.
Awesome product!

Finding a good strong hair clay has been a Life endeavor for me. I think I may finally have found something that is fit for the mission! Really good product!

K
Ktzdhakal
A good Product

Works very well, Hold the shape for the whole days and even some shape for the next day cause i like it to use hair products every two days. No extra smell or scent from it which I prefer

A
Aaron
Fantastic Product

I used to use American Crew Fiber exclusively and could never find anything that compared. After deciding to support local Canadian brands, I gave this Pomade a try — and it’s fantastic. It provides all-day hold with a clean, matte finish, and they’re absolutely right when they say a little goes a long way. I’ll definitely be buying it again.

J
James N.
Smells great - not sticky or "chemically" - good hold throughout the day.

Smells great - not sticky or "chemically"

A
Adolfo D.
Great product

The pomade has a strong hold and pleasant smell. A dab, like a nickle size, goes a long way in damp hair. No complaints.

Y
YC

Excellent product, I’ve been switching to Canadian products for everything and Lathr delivers.

S
Steven H.
Perfect Pomade

This pomade has the perfect amount of hold. It is now an essential in the daily routine.

S
Scott
Very nice firm hold, great for holding and styling my hair

Very nice firm hold, goes on easily and allows for easy styling. Not greasy or stiff like some other pomades or clay hair applications, really like this product for holding and styling my hair.

S
Shawn
Pomade is powerful!

WOW!
you need your hair to stay in place... Get this. Unbelievable...

C
Cris

It’s worth the money. You pay a bit more than the average in store but it’s a great product and you get more than the average product you’d get in store

M
Martin

Great stuff ! It is a pretty thick pomade but once you combine it with damp hair, it styles so easily. Best part is there is no sticky residue, no flakes and washes out in a breeze. Will definitely purchase again.

D
Dustin

Strong hold. It really is great stuff. Definitely glad I added it to my Lathr products.

D
Dan
Great product!

Great product!

R
Robert
The only Hair Product I use!!!

5/5 I've tryed lots of products to keep my hair looking professional all day, nothing worked until now, Lathr Hair Clay lasts all day and into the night, and it even smells good, thank you Lathr

A
Alexis

Words great and dissolves amazing! Had issues in the past with other brands clumping up and not evenly going through the hair, but Lathrs is perfect! Has a nice scent to it as well